8/23/2011
This article was refreshing to read for many reasons. First, it recognized the fact that good design cannot necessarily be limited to a list of good design qualities; it merely suggested ten of the most important principles. Also, the way that the article bluntly states the principle followed by a short explanation is a very effective format. He omitted distracting information that could sway the reader away from the main point. Ironically, this concept is actually one of Dieter Rams’s design principles! He states that less is better because it “concentrates on essential aspects.” This strategy definitely worked for him in this article. Lastly, all of his interpretations of good design are easy to follow and are very applicable to my life in design. Nothing that he said seemed intimidating, far-fetched, or confusing in any way.
A lot of what Rams said pertains to my well-designed object (tape measure). It is useful, durable, and performs its task without giving any false hope of doing something greater than it actually does. In Rams’s words, it is “honest”. Since the tape measure is designed effectively, it is a very common object. Therefore, it is said to be “understandable”. Most of its noteworthy design features are internal, but the aesthetics are still not disappointing. It is sleek and pocket-size for essentially any task. It is also innovative; one of the features is the tape measure lock, which conveniently locks the tape onto the desired measurement. This article also relates to my major (interior design) in just about everything Rams says. It was very informative and helpful to me, who has had limited design experience in the past. All ten principles were simple, instructive and easy to remember to ultimately make my future designs more effective.
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