IDEO Video

This video put a refreshing twist to the typical image of the dull and uninspiring workplace- steady jobs do not have to be boring! This video made me realize that there are so many career options and that I would personally love to work in an environment like this. You could almost feel the positive energy flowing between team members as you were watching the video; ideas bounced off of each other in a nontraditional manner which allowed for greater ideas to be formed. One point that I really liked in this video was that no ideas should be out-ruled, especially the crazy, seemingly unrealistic ones. These ideas are the ones that ultimately allow for deeper thinking and can trigger even more successful ideas in the long run. It was interesting to see the company's process in recreating the shopping cart. It was so refreshing to see informal company dynamics. Everyone communicated as equals, which creates a comfortable environment for the flow of ideas. The prototypes they created were well thought out and each incorporated an element of improvement from the original shopping cart. In the end, a combination of all of these prototypes were used to create their final product, which was in their eyes the most successful. This was a good visual to what our end product in our prototype project is supposed to be. It is also helpful to see the process in action so we know what to expect. As a group, we can now utilize some of the strategies IDEO uses, like group interaction and their thought processes, to create a successful prototype for our object.